So here we are! We are actually at that space and place in time where we are seeing the CRASH AND CHAOS between the worlds of Men and Women / Husbands and Wives/ Mum’s and Dad’s – And it’s really at that tipping point where we have hit the ground and we can’t push back up without making some serious strategic changes or causing ourselves EVEN. MORE. PAIN

We’re not here to pick sides, blame and shame or make any point about who’s right or wrong as we very well know that EVERYONE IS DIFFERENT, therefore every single individual family circumstance is unique, every partnership / marriage is unique and every desirable outcome is unique but, it is very evident that there is a war going on between the sexes and it is time to SAY YOUR PIECE and get your feelings out as only when we do can we start to see the root cause of the problems and aim to create MAKE OR BREAK strategies and solutions that will create the shift towards a better, more balanced life! AND DON’T WE ALL DESERVE THAT!

This focus group is a 3 part survey and feedback group for MUMS AND DADS that both work and would like to share the parts of being a working parent that they:

• LOVE / HATE
• CAN’T COPE WITH / MANAGE SUPER WELL WITH
• NEED SUPPORT WITH / WISH THEY COULD DO ALONE
• WANT IN ON / WANT OUT OF
• FEEL LIKE THEY’RE ALL ALONE / WISH THEY COULD CATCH A FEW MINUTES ALONE

Mum’s and Dads – This is your call to anonymously get as personal as possible so that we can weigh up the stats and start to see where the problems are rooted. Only then can we pull them out of the ground and replace them with new seeds for something beautiful to grow!

This group is sponsored by SOMALIFE and as an independent psychoanalytical survey group to counterbalance our WORK/LIFE BALANCE ASSOCIATION

This focus group will be looking at:

• Shared responsibility – WORK, KIDS, FINANCES, HOUSE AND HOME, BILLS, MEALS ETC. Who’s doing what to pull their weight and who needs a kick up the backside? And maybe you’ve just had enough and you wish you could quit it all? Or maybe you’re that super someone that’s got some fab insights into how you can really create that balance and would like to share cos they care?
• Sex and intimacy – Who’s on top? Who’s on bottom? Or who’s going it alone? GUYS THIS IS ANONYMOUS don’t worry but please know, details are important (not too many details eeeek 🙂 so if you could be willing to share – We want to know how you’re all feeling with regards to your intimacies as we know from our online groups that many (especially new parents) are feeling overwhelmed and inadequate. Trust issues? Too much porn? Feeling abandoned? Unappreciated? Used? Unloved? Super satisfied? Let’s go!
• Gender equality– Is all equal in your partnership or is there a giant divide between your roles as partners (we are gender considerate so pls know we don’t mind at all if you’re a man with a husband or a woman with a wife but the boxes are there to tick so that we can establish the statistical differences as they stand – Ugh sometimes boxes do come in useful!
• Mental Health / Emotional support / Physical health – How your partnership values all areas of these individual categories. Do you feel your partner understands and considers your mental health? Are your emotional needs met with the love and nurture you wish to receive? Is your partnership respectful and loving with regards to your physical health?
• Solutions – After all is said and done, how can we make the changes needed in order to restore balance, joy, satisfaction and happiness? And after all, this is what we’re all after is it not? What does it take to find happiness? What are you willing to let go of? Sacrifice? Sell? Submit?

OBECTIVE

Our objective throughout this focus group is to find the root causes and areas of concern that set us against each other as modern men and women in the workplace and home so that once the results are in, we can see how we can strategize creating solutions to come back together and UNITE in a far more balanced way that seeks to serve both sexes without prejudice, role expectation and division and burnout

Details for PR and Media sponsors and solution based strategists will be announced in May 2024 once all contracts have been signed and officiated

This focus group is a 3 part survey that asks the questions that digs deep on the root cause of most of the general marital / partnership concerns and where the dice fall. It is a generalised survey based group so there is no interview process involved

If you would like to join, all you have to do is click below to select the group and once we receive your name and email, we will send you through your ID CODE so you can remain anonymous and SURVEY ACCESS so you can complete the questionnaires in your own time

ALL RESEARCH FNIDINGS WILL BE PUBLISHED QUARTERLY THROUGH MEANS OF A BASE STATS PUBLICATION AND VIA VISUAL INFOGRPAHIC SEGMENTS UPLOADED ON OUR SOCIAL MEDIA CHANNELS SO YOU CAN SEE WHAT THE RESULTS LOOK LIKE AS WE GO

AT THE END OF THE FOCUS GROUP, A COMPLETE EXTENSIVE AND EXCLUSIVE CORE DATA REPORT WILL BE PUBLISHED VIA OUR SOMALIFE RESEARCH REPORT AND WILL BE AVAILABLE FOR PURCHASE

JOIN FOCUS GROUP

We really appreciate your involvement and your input and for any queries and concerns regarding your data protection and privacy please check out our PRIVACY POLICY and TERMS AND CONDITIONS below. We keep all of our in-house data IN-HOUSE and do not re-sell or pass on any information other than our ANNUAL RESEARCH DATA REPORT that is available for sale to anyone interested in seeing the results of our focus group panels and surveys.

WE LOVE YOU GUYS!